You can't link to Pages with Quotes in Page Names.
Umbraco strips out certain characters from page names when you
create a page, but if you include an single quote in the page name
Umbraco does not strip it out, but when you try and create a link
using the editor within Umbraco nothing will happen.
To solve this you need to strip ou the single quote in the page
name, publish the page, then go back and link to it.
A better solution is to update the config file to have Umbraco
strip out the quote when the page is first created.
You do this by adding this line to the urlReplacing section of
the umbracoSettings.config file in the config directory
<char org="'"></char>